Hasbro\'s Transformers Prime Storybook Apps

TransformerToys.co.uk has been updated with a new news story called Hasbro\'s Transformers Prime Storybook Apps.

Below you will find the latest press release sent out by Hasbro, this time covering their Storybook Apps for iOS(iPhone, iPod Touch, iPad) and GoogleAndroid.

Hasbro, Inc. Teams Up with Ruckus Mobile Media to Bring Innovative Storybook Apps to a Global Audience

Immersive Children’s Apps Based on Hasbro’s Iconic TRANSFORMERS PRIME, TONKA CHUCK AND FRIENDS and MY LITTLE PONY Brands Due to Arrive on Apple and Android Platforms in 2011

PAWTUCKET, R.I. & NORWALK, Conn.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) and Ruckus Mobile Media today announced a strategic licensing agreement under which the companies will collaborate in developing interactive storybook applications based on Hasbro brands across all digital platforms. The deal marks Hasbro’s further expansion into digital publishing, a sector the company has identified as a major strategic focus. The first three children’s storybook apps â€" TONKA CHUCK AND FRIENDS, MY LITTLE PONY and TRANSFORMERS PRIME â€" are slated to begin roll out in May 2011 and will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions.

“We look forward to teaming with Ruckus to jointly create innovative, content-rich children’s storybook apps based on some of our most popular properties, a core strategy in the extension of Hasbro’s branded play experiences to platforms that resonate with today’s global consumer,” said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro. “With this agreement, we’ve significantly expanded the number of choices in Hasbro’s digital library. Now kids and parents can enjoy Hasbro-branded children’s storybook apps anytime, anywhere.”

Ruckus Mobile Media is joining creative forces with the global branded play company to develop Hasbro-inspired children’s storybook apps with both parent and child in mind, providing shared reading experiences and exciting stories for independent readers. The innovative apps will be built organically for mobile devices, weaving original storylines into overarching series themes and incorporating the latest in touch-screen technology to keep content fresh for young, savvy users who are rapidly becoming more adept at consuming digital media.

“We are tremendously excited about this deal and the fact that we’ll be bringing our creative expertise into developing applications for some of Hasbro’s most popular brands,” said Rick Richter, Ruckus Mobile Media’s President and CEO. “Ruckus is committed to delivering the highest quality family mobile entertainment applications and we’re thrilled to be working with one of the world’s most trusted children’s entertainment leaders.”

Ruckus Mobile Media has been granted worldwide rights in English speaking markets and is scheduled to release the Hasbro children’s storybook apps across a variety of popular mobile platforms, including Apple’s iOS and Google’s Android, beginning with TONKA CHUCK AND FRIENDS in May 2011, followed by TRANSFORMERS PRIME and MY LITTLE PONY.

About Ruckus Media Group

Ruckus Media Group introduces traditional storytelling for today’s ways of telling stories by creating applications for mobile devices that entertain toddlers to teens from their fingers to their minds, at home or on the roadâ€"and invite their imaginations to grow. Launched in September 2010, Ruckus is now home to fifteen children’s book apps, including Best App award finalists A PRESENT FOR MILO, written and illustrated by Mike Austin; ANDREW ANSWERS, created by bestselling children’s book author Alan Katz; as well as THE VELVETEEN RABBIT: TOLD BY MERYL STREEP and other Read-Play-and-Record-Along classic storybook apps. See www.ruckusmediagroup.com for a full listing and additional information.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

Hasbro publish Dark of the Moon Megatron instructions

TransformerToys.co.uk has been updated with a new news story called Hasbro publish Dark of the Moon Megatron instructions.

Hasbro Inc have updated their instruction sheet download area with an entry for the upcoming Dark of the Moon Voyager Megatron figure. The file is 12MB in size with a change from using line-art images in the instructions to going back to using gray-scale images of the actual toys.  You can download the file here.

New Site Sponsor - Big Bad Toy Store

TransformerToys.co.uk has been updated with a new news story called New Site Sponsor - Big Bad Toy Store.

We are please to welcome Big Bad Toy Store as a sponsor of this website as well as Transformers-Prime.com. BBTS, as they are also known, are one of the leading International sellers for Transformers and similar items.  You can find their banner on the left hand menu of Transformers At The Moon and on the right hand menu on Transformers-Prime.com.

Sledgehammer Productions interview Flint Dille

TransformerToys.co.uk has been updated with a new news story called Sledgehammer Productions interview Flint Dille.

Sledgehammer Productions recently conducted an email interview with Flint Dille regarding his time on working on the Transformers series and especially the Transformers: The Movie, the 1986 animated movie in-case you are confused.  Click here to read the full interview.

Transformers Comic 2.21 is on sale tomorrow!

TransformerToys.co.uk has been updated with a new news story called Transformers Comic 2.21 is on sale tomorrow!.

­­­Titan Comics have sent out the following mini-release and preview images of the latest issue of the UK exclusive Transformers comic.

­The latest issue of Transformers Comic is on sale this Thursday, 7th April! Check out issue 2.21 for action-packed features, games, puzzles and lots more! This issue also includes ‘A Short, Sharp Lesson!’, a fantastic comic story written by Simon Furman and featuring art from Jon Davis-Hunt. Plus there are competitions to win Transformers action figures, two free gifts and amazing Transformers 3 news inside!

Find out more on the story from the synopsis below and check out the sneak peeks attached.

MEGATRON â€" alerted to Bludgeon’s unsanctioned machinations by double-agent Wheelie, Megatron returns to the fray with a vengeance. But for once, it’s not the Autobots on the receiving end of his wrath â€" it’s Bludgeon himself. Serious battle is about to warm up the icy Russian tundra!

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Masterpiece Rodimus Convoy sound stage deadline extension reminder

TransformerToys.co.uk has been updated with a new news story called Masterpiece Rodimus Convoy sound stage deadline extension reminder.

Just a quick reminder that TakaraTomy have extended the deadline for those wanting to apply for the Masterpiece Rodimus soundstage from the 31st March 2011 until the 31st May 2011.  You can see the product page here on TakaraTomy\'s Generation One website.

First image of TakaraTomy Jetwing Optimus Prime

TransformerToys.co.uk has been updated with a new news story called First image of TakaraTomy Jetwing Optimus Prime.

Autobase Aichi posted an image earlier today of the upcoming TakaraTomy UA-01 Jetwing Optimus Prime figure.  The image is not very clear, but it can be seen below.